Using the Kelly Criterion

The Kelly Criterion is a mathematical guide devised for people who bet with their brains more than their gut. Essentially, this money management principle helps punters spread bets to improve their chances of winning over time.

Value betting: improving your odds

Although many punters bet on a ‘gut feel’ or any number of other unscientific influences, the best way to decide which football team to back comes from an assessment of each bet’s ‘value’.

The fallacy of correct score betting

Correct score bets are sorely tempting to the average punter, with high odds and the promise of a very nice return should you win. But they are a false economy and here’s why.
Correct score betting simply means you have to guess the exact number of goals after the final whistle and attribute the right score [...]

How to calculate your chance of winning

Betting is not an exact science but that shouldn’t put you off having a go at calculating your chance of winning a bet. The following are a few things to think about before handing over your money.